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Since the first time I have seen Balsamiq Mockups, it rocked my world. It is now a pleasure to create mockups. With Mockups, this is a fast and intuitive process, for everyone. Yes, I like this tool as a developer, and I am sure that any non-developer will also like it as much!

There are a lot of shapes one can choose like a browser window, iphone window, any other window, webcontrols, etc. The result can be exported as PNG or saved as XML. With XML files one can even diff/merge mockups

Short overview:

The guy/company behind Mockups, Giacomo ‘Peldi’ Guilizzoni, is even more impressive. There is a very good interview over at 37 signals (see Sources):

“I never really understood the concept of building a company with the goal to sell it, or why one should have an ‘exit strategy.’ I just don’t get it. If you’re doing what you love, why would you want to ‘exit’? Maybe it’s because I am Italian, but I see nothing wrong with a business staying small in the long run. As long as we do great work, are happy to do it, and make people happy with it, I see no reason to change anything.”

Thank you again for the kind response to my email, Balsamiq Team, and the chance to review this very nice (and therefore rare) piece of software.

Sources:

• Balsamiq Mockups
• Interview with CEO Peldi Guilizzoni about the growth of Balsamiq
• Balsamiq Blog – Bootstrapping a Micro ISV, Exposed

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